During a four-month contract with VERTU, I worked on the inspiration book and contributed across the creative development of presentations and luxury phone designs. I explored gold, diamonds, ostrich and alligator leathers, sapphires, and other gemstones, developing design concepts for Far Eastern, Russian, and Arab markets.

I designed the iScent logo to establish the brand’s luxury character. Inspired by the elegance of Yves Saint Laurent’s monogram, I developed a distinct identity of its own, then created the room-fragrance imagery in 3D.

I created this self-initiated project to explore a visual language for skincare. Water, light, and molecular forms bring together a sense of scientific precision and beauty.

I created TONIKO’s brand from the ground up: logo, visual identity, packaging, website, and 3D imagery. Across Kava and Social Drinks, I extended that identity into marketing materials, exhibition displays, roll-ups, and collateral—building one coherent brand across product, digital, and physical experiences.

As Creative Director and Art Director at UK ECIG, I led the brand’s creative direction, with a primary focus on e-commerce, 3D visualization, and packaging. I directed the visual presentation of products across digital commerce and packaging, and extended that direction into retail interiors.

As Creative Director at Fume by QRJOY, I directed creative for more than 40 product launches annually. I developed brand systems and integrated campaigns across packaging, advertising, digital marketing, and retail, leading projects from concept through production.

I led the complete development of MUNCHSTER’s brand, from its visual identity and original characters to packaging, website design, marketing materials, and social media. I shaped a distinctive personality for the brand and carried it consistently across the product range, digital presence, and campaigns.

I took over creative direction for Earth Kratom, developing new products and shaping the brand across packaging, marketing materials, and exhibition booth design. I created 3D product and display visuals, connecting the brand’s presentation across launches, retail, and exhibitions. My work also involved understanding the category’s regulatory requirements and taking them into account during product and packaging development.